9 Helpful Tips to Improve Your Sales on Amazon

8fig Team

If you’re an Amazon seller, then you know that it can be difficult to increase sales. With so much competition, it’s hard to stand out, let alone be heard by customers. We’re here to tell you the best ways to solve this problem and help you turn your eCommerce venture into a healthy and profitable business.

Amazon sales make up the vast majority of retail growth, and the numbers are only increasing. In fact, as of June 2022, Amazon sales made up a whopping 37.8% of eCommerce retail sales in the United States. It’s time to act, so you can take advantage of this growing market.

With so much competition, however, you need to use creative tactics to get customers’ attention. So how can you set yourself apart from the competition and improve your Amazon sales? Posting on social media once in a while isn’t enough, and neither is that holiday discount. It takes consistency, originality, and hard work to attract new customers and increase your sales.

Here are some top tips to help you improve sales on Amazon.

1. Create content to inform your customers
2. Work with influencers
3. Take advantage of Amazon advertising
4. Use social proof to drive sales
5. Utilize SEO to optimize your brand
6. Provide top-notch customer service
7. Optimize your product listing
8. Use video to your advantage
9. Sell the right products

1. Create Content to Inform Your Customers

First and foremost, you can set your brand apart by creating content that keeps your customers informed. People tend to research products before they purchase them, so providing them with plenty of information will ensure that you stay in their minds.

In addition, even before customers decide to buy something, they often conduct research on how to solve a particular pain point or problem. If your brand can answer their questions and provide them with high quality information, they’ll be more likely to trust you and want to buy what you’re selling.

This is the idea behind content marketing. Establish your brand as a resource for customers by providing them with value that is related to but separate from the product you sell. For example, if you sell camping equipment, write blog posts that contain tips for packing for a camping trip or social media posts about great camping spots. Then, you can direct potential customers to your content through email marketing campaigns and social media. You’ll establish yourself as an expert in the field, raising confidence in your brand.

Maintaining a blog and other resources that provide your audience with value grows your audience, raises brand awareness and trust, and increases sales on Amazon. If your audience enjoys your content and feels that you provide them with value, they’re more likely to navigate over to your storefront and make a purchase.

2. Work With Influencers

Influencers are celebrities or online personalities who have large followings on social media. Working with influencers to market products is a great way for eCommerce brands to increase brand awareness and boost sales. The influencer marketing industry is growing fast, having reached $16.4 billion in 2022.

This is due in a large part to the fact that people like feeling that they are viewing content from a real person. Consumers report that they are more likely to engage with and trust advice from influencers than brands. Your sales on Amazon will increase when customers know that their favorite celebrity is using your goods. With so many companies listed on Amazon, it’s difficult for customers to trust any specific one without trying it first. So, get them to try it with encouragement given from an influencer.

One way to get started with influencer marketing is through Amazon directly. Amazon Associates and Amazon Influencer Programs, are two ways you can connect with influencers who have already signed up with Amazon and are waiting for you to reach out. They earn commission through their affiliate links and you get great exposure. Advertising campaigns are great, but having a popular content creator in your corner could never hurt your sales on Amazon.

There are also platforms that help you find and manage influencers for your brand, such as Upfluence and Grin, or you can hand-pick your influencers by exploring social media channels. Search for the ones that will benefit your brand the most with a following that fits your niche. For example, if they’re a lover of everything fantasy, and you sell fairy and dragon figurines, then this would be an optimal match.

3. Take advantage of Amazon advertising

Amazon has a lot of tools available for eCommerce businesses, which is why it’s one of the best places to sell online. Using their sponsored product campaign option allows you to target Amazon customers directly. You can customize the type of ad and the target audience. There are two important things to consider when using this tool.

The first thing you need to consider is your advertising budget. You pay for each click that your advertisement receives. Therefore, you’ll need to set a daily amount for the spending limit. You should also consider SEO, or search engine optimization. What keywords are you going to attach to this campaign? Take some time and research the most successful keywords that match your industry. Google Analytics, Ahrefs, and Semrush are great sources to help with your keyword research.

You’ll also need to create eye-catching content. Putting a little extra thought and creativity into your ads will help you get clicks and convert visitors. If you’re too busy to create campaigns or if design isn’t your strong suit, hire someone to manage your advertising department or even a freelancer on a contractual basis. Research and creativity are your friends when it comes to increasing sales on Amazon.

4. Use Social Proof to Drive Sales

Social proof is a great way to increase sales on Amazon. In marketing, social proof is the idea that consumers like to see evidence that other people have bought and enjoyed your product or service before making a purchase. This usually takes the form of recommendations, ratings, and reviews, and can significantly boost conversions.

Over 99% of shoppers report checking reviews at least sometimes when shopping online. What’s more, including 1-10 reviews on your product page increases conversions by 52.2%, while including 101 reviews or more increases your conversion rate by over 250%.

What does that mean? You need great reviews so that people feel confident making their first purchase from you. Sometimes, even your previous customers need another reason to come back.

Therefore, make sure you include reviews in your product listing. In order to increase the number of reviews, it’s a good idea to encourage customers to leave reviews via email. You might even offer them a future perk or discount in exchange for a review. Another great method to get more product reviews is to leave a reminder note in their package. A hand-written note is particularly personal and thoughtful, which they will appreciate.

5. Utilize SEO to Optimize Your Brand

In the age of technology, we have to find ways to reach thousands, if not millions of people, while competing with tons of competition. Using SEO (search engine optimization) is a great way to optimize your product listing so you appear higher up in Amazon search results. This is an important step in increasing sales on Amazon, because most consumers don’t scroll through loads of search results.

In order to do this, spend some time on your SEO strategy, as it’s one of the most cost-effective ways to increase sales. Start out by doing some keyword research and identifying which words are relevant for your product. Then, add them to your product page in places such as your title, descriptive product details, images, and more.

Make sure not to overload your listing with keywords, though. You want your product title and description to be clear and understandable. You should also include plenty of photos in your listing, as customers need to know what it is they’re buying.

Remember that keyword rankings and search algorithms change regularly, so SEO isn’t something that you can tackle once and then forget about. It’s important to stay on top of your keywords and rankings and update your listings regularly as needed.

6. Provide Top-Notch Customer Service

In the age of instant messaging, it can be easy to overlook customer service. Technology offers some great benefits for eCommerce businesses, but it can also take away that personal touch that customers seek in their business interactions. Offering good customer service is another way you can set your brand apart, increase customer satisfaction and loyalty, and boost sales.

One way to improve your customer service is to offer communication opportunities in many forms such as phone, email, social media, and even hand-written letters. This will reach more customers, and more people will feel cared for. There are still some people (mainly the older generations) who don’t have social media or aren’t comfortable on the internet. They like to speak to a customer service representative over the phone and may want to receive receipts via snail mail. Including options for all kinds of consumers will widen your customer base and let them know you care.

Another great customer service win is transparency. Consumers can tell when you’re not being up front with them, and will quickly move on to someone else who will answer their questions honestly. If you’re out of stock or an order is delayed, for example, it’s best to be transparent with your customers.

7. Optimize Your Product Listing

In a brick-and-mortar store, consumers have the opportunity to browse around, feel product materials, try them out, and make an educated decision regarding their purchase. With an Amazon store, however, you have to convince them using only your product listing. Therefore, it’s important to optimize your product pages so that they are eye-catching, informative, and user friendly.

Your main product image is a great place to start. It’s one of the first things that potential customers look at, and it’s central in their decision making process. Make sure that your main image is high quality, clear, and shows your product well. You may also want to include photos of different angles or even a picture of your product in use.

Next, include as much useful information as you can. Begin with a list of the basics, such as dimensions, material, and the product’s origin. It’s also wise to include infographics with key details about your product. Many potential buyers don’t read all of the text, so displaying the major details about your product in an image is a great way to make sure people understand what you’re selling.

Titles and headlines are also important as they’re often the first things that people see when searching for a product. Double check your product titles to ensure they clearly explain what you’re selling as well as any important information consumers need to know right off the bat. Take a look at your titles on a mobile device, too, since many potential customers make purchases from their smartphones. Make sure your title is displayed correctly on mobile and that important information isn’t cut off.

8. Use Video to Your Advantage

Use all the advertising mediums to your advantage. The written word is powerful, but so is visual experience. Video content is a great way to grab the consumer’s attention. Instead of scrolling past your lengthy paragraph, they’ll stop to enjoy a 30-second video. This will keep them with you longer.

With the rise of social media video content on platforms like TikTok, Instagram, and Youtube, people are used to consuming information in video form. Many potential customers prefer to watch a video about a product rather than reading loads of text describing it. According to a report by Vidyard, almost 70% of sellers surveyed claim that video converts the best of the various types of content they utilize.

Another reason videos are particularly useful is because people buying products on Amazon don’t get to see the item in person before deciding whether or not to buy it. A video can display the product from many different angles and can even show the product in use, which can be a determining factor in making a sale.

9. Sell the Right Products

It’s easy to offer variety, but with a small advertising budget, how are you going to promote all those options? It’s better to start small and focus on making progress with the ones you have. But choosing a product to sell can be a challenge.

The best place to start? Many experts advise selling something that you would want to buy. For example, if you love camping but have struggled to find a camping mattress that suits your needs, you can be the one to start selling it. This will not only ensure that you’re passionate and knowledgeable about what you’re selling but also guarantees that your product is useful.

Another great way to find products to sell is by checking out the competition. Research what is selling well and where there is space in the market for more. You don’t want to enter a completely saturated niche and fail to compete. Once you decide what to sell, it’s a good idea to set yourself apart in some way, whether it be through a new pricing strategy, added features, or even creative packaging. Jungle Scout is a great resource that can help Amazon sellers decide what products to sell.

Finally, if you have an audience or a community of followers, engaging with them can help you decide what to sell. Ask them what products they would like to see from your brand, or take a survey to understand their common pain points. Using this information, you can develop a product that suits their needs. In addition, you’ll already have a group of buyers ready and waiting for your product launch.

Funding to Help Amazon Sellers Grow Their Business

Now that you have all of the tips you need to increase your sales on Amazon, it’s time to get selling. However, some of these strategies take money to implement. Plus, you need working capital to purchase inventory and make sure you stay in stock. Once you’re ready to expand your product offerings and scale your business, you may run into a cash flow crunch.

If you need extra capital to take your business to the next level, 8fig is here to help. We provide Amazon sellers with a platform that gives them the tools they need to plan, manage, and fund their eCommerce businesses.

We’re not like other funding solutions because our funding is unlimited, continuous, and flexible. This means that instead of one lump sum of cash, you get continuous capital infusions based on your supply chain needs in order to optimize your cash flow. Plus, you can make changes to any aspect of your Growth Plan including funding amount, payment schedule, and remittances, in real time to reflect the natural fluctuations of your business.

So what are you waiting for? Sign up for an 8fig Growth Plan and find out how we can help you reach your full selling potential.

8fig Team

8fig Team

The 8fig Team is an experienced group of eCommerce writers and experts committed to helping online sellers grow their businesses through informative content and guides. Whether you're looking to increase sales or build your brand, we have the knowledge and expertise to help you succeed.