“Instead of stressing about cash, we can focus on finding and creating products.”
When we first met Alexandra and Aidan, a young couple raising their daughter on Australia’s dreamy shores, their energy was infectious. We don’t just mean their enthusiasm, but they actually radiated positive energy - which is fitting, since their store was dedicated to developing and selling meditation products.
Apparently, the feeling was mutual. As Alexandra put it, “everything from our intro call to onboarding, to regular correspondence with the team at 8fig has been easy and seamless. We instantly felt 8fig understood and believed in our vision for our brand, which was important to us!”
Making the decision to look for solutions in order to grow a budding Amazon brand is not an easy one. There were many factors to consider, including the risk of entering into an engagement which may fail. However, before turning to 8fig Alexandra and Aidan had already experienced a setback of a different kind, one all too common: being repeatedly out of stock.
“We grew rapidly in our first year on Amazon. The champagne problem we faced was buying the inventory we needed to sustain demand, let alone growth.” The toll this takes is not just limited to Amazon search rankings, but also a direct hit on profitability and a blow to cash flow. It can be a vicious cycle.
Using the momentum created by their Growth Plan, Alexandra and Aidan have been able to break free from constantly chasing after cash flow, and finally focus on growth. “8fig met our projections at the level we needed - this took away the biggest stress factor in our business!”
There are numerous ways to deal with stress. One is, of course, meditation. Another is to confront the stressor head on and resolve it. 8fig believes a combination of both approaches is optimal.
8fig Growth Plans take away sellers’ stress by providing access to virtually unlimited capital in order to execute entrepreneurs’ ‘plan A’, one that isn’t bound by limitations and caps. This mindset shift may sound far-fetched, but it’s what 8fig sellers gain every single day, and it has the potential to transform any e-Commerce business.
Alexandra graciously broke it down so we can understand what this unbound-planning can look like, in very practical terms. “Our 8fig Growth Plan has allowed us to buy inventory on a quarterly basis. This brings our costs down, impacting our bottom line directly. Most importantly, we NEVER have to worry about running out of stock again, which means we can continue to build momentum and expand the breadth of our product assortment.”
Aidan and Alexandra’s brand has grown exponentially, and they’re still in the very beginning of their eComm journey. At any stage, but especially this crucial early stage, it’s important to find a non-dilutive partner that can support your store’s growth and leave the cards in your hands.
It’s like having an expert on your team from day one. “The team at 8fig is made up of knowledgeable, genuine people who know the eCommerce industry. We don't feel like we're just another number to them. It's truly an amazing feeling to have a financial partner back the vision you have for your brand.”
We couldn’t be prouder to be that partner for you, Alexandra and Aidan. Now, who’s up for a quick meditation?