About us

We help
sellers grow

8fig supports small eCommerce businesses in achieving growth by addressing cash flow challenges. Our AI CFO technology and tailored funding solutions empower them to reach their potential. Based in Austin and Tel Aviv, we are passionate about our customers’ success.

Sound interesting? Join us!

What have we
been up to?

Since launching 8fig, we’ve built a team of eCommerce specialists, partnered with industry leaders, and created financing tools that empower sellers to elevate their businesses.

Founded in 2020

8fig was founded by serial entrepreneurs and eCommerce experts Yaron Shapira, Assaf Dagan, and Roei Yellin.
Raised $196.5 million

Our all-equity Series A and B funding rounds, led by Battery Ventures, LocalGlobe, and Koch, raised $250 million.
Established global teams

8fig has teams in Tel Aviv, Israel
(R&D and product) and Austin, Texas (growth, marketing, and CS). 
Grew our community

8fig partners with eCommerce experts and agencies to build financing tools and solutions that help sellers scale.