Marketing psychology: 10 principles to boost your conversion rate

Rebecca Montag
Rebecca Montag

Did you know that basic psychology influences consumer behavior? Here are 10 psychological marketing tips you can use to increase sales.

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  • How to spot and stop phishing scams and protect your finances before it’s too late

    How to spot and stop phishing scams and protect your finances before it’s too late

    Team 8fig
    Team 8fig

    Learn how to detect scams, avoid them, and report suspicious activity. What are phishing scams? Phishing scams are fake messages — usually emails or texts — that try to trick you into sharing personal or financial information by pretending to be a trusted company. They often look real, but their goal is to steal your […]

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  • Amazon prime day 2025: Strategy tips for sellers

    Amazon prime day 2025: Strategy tips for sellers

    Rebecca Montag
    Rebecca Montag

    Amazon Prime Day is one of the biggest selling events of the year. Here's how sellers can prepare for Prime Day and maximize their profits.

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  • How DTC brands and Amazon sellers can ramp up sales with the power of AI

    How DTC brands and Amazon sellers can ramp up sales with the power of AI

    Hadas Bar-Ad
    Hadas Bar-Ad

    AI is quietly reshaping eCommerce. Karma’s Hadas Bar-Ad explores how today’s sellers are using intelligent tools to streamline operations, boost efficiency, and drive smarter growth.

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  • Maximizing WhatsApp marketing for business – here’s how

    Maximizing WhatsApp marketing for business – here’s how

    Abby Zhang
    Abby Zhang

    WhatsApp isn’t just for memes and group chats anymore. With a 98% open rate, it’s the secret weapon your eCommerce marketing strategy might be missing. Here's how to do it right.

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  • What to do with unsold inventory after a major sales event

    What to do with unsold inventory after a major sales event

    Jasmine Kimchy
    Jasmine Kimchy

    Stuck with extra inventory after Amazon’s Spring Sale? Learn five smart strategies to clear unsold stock, boost cash flow, and avoid future overstocks with smarter inventory planning.

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    • How to spot fake online reviews and identify real ones

      How to spot fake online reviews and identify real ones

      Rebecca Montag
      Rebecca Montag

      Nearly everyone checks reviews before making an online purchase, but there are a lot of fake reviews out there. Here's how to spot them.

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    • 4 ways to optimize your eCommerce overhead costs

      4 ways to optimize your eCommerce overhead costs

      Lucy Manole
      Lucy Manole

      Overhead costs quietly eat into your margins – unless you know how to outsmart them. These four strategies will help you cut the fat and grow leaner, faster.

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    • Upselling in eCommerce: How to do it right (with real examples)

      Upselling in eCommerce: How to do it right (with real examples)

      Team 8fig
      Team 8fig

      Selling more doesn't mean that you have to be pushy. Learn how to upsell the smart way, with real eCommerce examples.

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