The AI Advantage: How to Dominate Amazon Sales

July 20, 2023

Jamie Davidson and Avishai Sam Bitton of 8fig discuss AI in eCommerce.

Julian Bonte-Friedheim

 

In this webinar Jamie Davidson, the co-founder of AMZ Insiders, and Avishai Sam Bitton, the VP of Marketing and Growth at 8fig share their insights about using AI for eCommerce. Both have already gained extensive experience leveraging AI technologies for online selling.

Jamie feels that business owners who ignore this risk falling behind quickly because a lot of people who use AI can overtake them. No matter how well you are doing now, this new technology is leveling the playing field in a completely new way, which will allow early adopters to leapfrog the competition. New technologies have always been emerging, but they have never offered the leverage of modern AI tools.

Skepticism is also important, according to Jamie. He has seen a lot of shiny new objects emerging in the world of eCommerce, especially in recent years. Many tools have been touted as the next big thing, but in his experience, most of them were a distraction. The amount of actual value they provide is often not worth the effort. For example, the emergence of crypto and NFTs. Especially the latter of the two saw immense hype. Years ago Jamie attended an Amazon event where people gave presentations about how to use NFTs on the platform. They made big claims about NFTs’ future on Amazon, but most of that turned out to be hot air. Jamie has a very different feeling about AI. There are already numerous ways in which he is implementing it into his own business.

A graphic for a quote by Jamie Davidson about the benefits of AI in eCommerce.

Avishai adds that with so many new AI tools showing up on TikTok or Facebook Reels, a lot of them are still in the alpha and beta stages. They seek to create a FOMO experience, with videos teasing AI capabilities that are not yet available at scale. Instead of using every new tool that emerges, you should keep an eye on the older AI services that are already out of the beta stage and have paying clients. These are usually the kind of tools you can rely on for creating actual value as an Amazon seller. Jamie agrees, recommending not to get caught up in the hype.

Jamie’s Tips for Leveraging ChatGPT on Amazon

1. Product optimization: ChatGPT can help sellers optimize their product titles,
descriptions, and images to improve their visibility and appeal in Amazon searches. This can
include recommendations for keyword research, title structure, and description writing, as
well as guidance on how to optimize product images.

2. Advertising: ChatGPT can provide insights on how to effectively use Amazon’s
advertising platforms, such as sponsored products and sponsored brands, to increase
visibility and drive sales.

3. Customer engagement: ChatGPT can suggest strategies for improving customer reviews
and ratings, as well as techniques for increasing customer loyalty through email marketing
and other tactics.

4. Niche identification: ChatGPT can help sellers identify profitable product niches on
Amazon by analyzing market trends and competitor data.

5. Data analysis: ChatGPT can assist sellers in analyzing their sales data to inform business
decisions and identify areas for improvement.

ChatGPT Tips

Using ChatGPT most effectively is all about prompting. What makes the difference is how clear and detailed you are, and how well you ask it. Jamie recommends telling it “You are an Amazon selling expert.” This puts it in the mindset to produce better information and responses. You can challenge it too, don’t be afraid to be playful or even aggressive with it, at times. Jamie will often give ChatGPT prompts like “Make this listing three times better”. You can tell it “This is not good enough, make this better.” Just remember not to give it too much to do at once, it should work on one task at a time.

You can also use your competitors’ copy and ask it to “rewrite these five times better that will make a customer want to buy this product.” Jamie has found that whenever you write something for your listing or email, a fifth-grade reading level is optimal. Our own vocabulary can sometimes get in the way. So keep it lean and straightforward.

AI is also great for anything customer related. When people think of it they imagine the ‘sexier’ aspects, such as driving more sales or getting more traffic. Do not overlook its ability to engage with your customers. This is probably one of the most powerful ways of using AI. Off Amazon, such as on Shopify or with emails, you can set up an AI-driven chatbot that is able to learn about your brand and engage with clients back and forth. It isn’t 100% perfect yet, but it can handle around 80% of the heavy lifting.

On Amazon your products are rarely in a category alone, you’ll always face competitors that have been there longer. Avishai recommends using AI to do an unbiased comparison between their listings and yours. When you do this yourself there are a lot of natural human biases at play. With ChatGPT, you can see the landscape and how your competitors are doing things more clearly.

You can even do a multi-comparison of all of your competitors. ChatGPT gives you the option to test if there are patterns that repeat themselves in their content. You can identify best practices like this and ask the AI, “My biggest competitors are doing A B C how can I do something that is better?” You can do more than just research with AI, you can take that research and push ChatGPT to its limits by asking how you can do a better job than your competitors.

Jamie also recommends experimenting with image-based AI services. These can be used for Amazon posts or Amazon Inspire, by creating engaging images and captions. His team creates around 30 posts like this per day. Although they sometimes aren’t perfect, doing this can create a lot of value and save time.
Analysis is another strong suit of AI. ChatGPT, for example, can analyze reviews. Jamie’s team tasks it with reading reviews of competitors’ products, after which they ask it to point out opportunities, weaknesses, and qualities. This can provide great insight into how to improve your product selection and production.

Succeeding with ChatGPT is about how creatively you can ask it to do what you want. Here are 20 prompts that will deliver depth and insight for your business. In the end, it’s all about the prompting. If you’re still unsure, you can even ask ChatGPT itself to tell you what to ask it.

Jamie’s 20 Prompts For Improving Your Amazon Business:

1. “How can ChatGPT help me optimize my product titles and descriptions for Amazon search?”

2. “What strategies can ChatGPT recommend for improving my Amazon seller rating?”

3. “Can ChatGPT suggest ways to increase the visibility of my products on Amazon through keyword optimization?”

4. “How can ChatGPT assist me in identifying profitable product niches on Amazon?”

5. “What techniques can ChatGPT recommend for improving customer reviews and ratings on my Amazon products?”

6.”How can ChatGPT help me reduce my Amazon advertising costs?”

7. “What strategies can ChatGPT suggest for improving the conversion rate on my Amazon listing?”

8. “Can ChatGPT provide insights on how to effectively use Amazon Sponsored Products?”

9. “How can ChatGPT assist me in analyzing my competition on Amazon?”

10. “What techniques can ChatGPT recommend for maximizing profitability on Amazon?”

11. “How can ChatGPT help me improve the accuracy of my Amazon product listings?”

12. “What strategies can ChatGPT suggest for increasing sales on Amazon through email marketing?”

13. “Can ChatGPT provide recommendations on how to effectively use Amazon’s Best Sellers Rank?”

14. “How can ChatGPT assist me in optimizing my Amazon product images?”

15. “What techniques can ChatGPT recommend for improving the customer experience on my Amazon product pages?”

16. “How can ChatGPT help me make informed decisions about my Amazon pricing strategy?”

17. “What strategies can ChatGPT suggest for optimizing my Amazon shipping and fulfillment options?”

18. “Can ChatGPT provide insights on how to effectively use Amazon’s Customer Return Policy?”

19. “How can ChatGPT assist me in analyzing my Amazon sales data to inform business decisions?”

20. “What techniques can ChatGPT recommend for utilizing Amazon’s Marketplace Web Service (MWS) API?”

AI-Generated Images

A fictional luxury massage gun created by an AI image generator.

An AI-generated image, created with the prompt “world’s most luxurious massage gun.”

Jamie has gotten a lot of value from Midjourney. It used AI technology to create images from users’ prompts. In the past, Jamie would spend around $20,000 on a photo shoot for a product launch. This is particularly necessary in a competitive space like cellphone accessories. Today Midjourney doesn’t fully replace that process, but it offers a good alternative in certain situations.

Avishai recommends using AI image generation to build the foundation for video generation. Generating several images and then using a video generation tool can go a long way. This can end up saving sellers a lot of money. Instead of paying for an expensive product demonstration, you will soon be able to generate it with AI. This can be done by uploading pictures of the product from different angles, which are then processed into high-quality content. Add a simple green screen to that and you can create a lot more elaborate content.

Avishai has found that a lot of people don’t want to show their faces on camera, so they prefer to create faceless content. AI will allow them to go beyond this with the ability to turn themselves into visually augmented characters. This way they will be able to showcase their products while staying completely anonymous.

For more tips and insights for leveraging AI, check out Jamie and Avishai’s webinar at the top of this page.

Julian Bonte-Friedheim

Julian Bonte-Friedheim

Julian writes about the ins and outs of eCommerce at 8fig. He is passionate about exploring and covering the dynamic and fast-paced world of online retail.