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Why just-in-time funding is the future for eCommerce

July 18, 2024
Why just-in-time funding is the future for eCommerce

Every business, regardless of size or industry, needs funding to grow and thrive. This funding provides the financial support necessary for investments in inventory, marketing, expansion, and other critical business areas. Choosing the right funding solution is crucial as it directly impacts the financial health and stability of your business. The right funding can propel your business to new heights, while the wrong choice can lead to financial strain and missed opportunities.

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With various funding options available, it’s essential to understand each one’s implications. According to the Federal Reserve Banks’ Small Business Credit Survey, with 85% of of small businesses experiencing financial difficulties in 2021 alone, it’s more critical than ever to research and know the different options out there. Just-in-time (JIT) funding, for example, aligns with cash flow needs, minimizing financial stress and optimizing growth potential​.

By considering factors such as cost, flexibility, and alignment with business goals, you can select a funding solution that supports sustainable growth.

Exploring funding options

Understanding the various funding solutions available is essential for selecting the right one for your business. Funding solutions can be broadly categorized into traditional and modern options.

Traditional funding solutions

Traditional funding methods have been used by businesses for decades and often involve more rigid structures and requirements. Common traditional funding solutions include:

1. Bank loans

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A lump sum of money provided by a bank, repaid over time with interest. These loans often require extensive documentation and collateral​.

2. Lines of credit

A more flexible loan allowing businesses to draw funds up to a certain limit as needed, paying interest only on the amount borrowed.

3. Credit cards

Business credit cards offer a revolving line of credit, useful for managing short-term expenses – but typically come with higher interest rates.

4. Venture equity

Involves raising capital by selling shares of the company to investors. While it provides substantial funding, it also dilutes ownership​.

Modern funding solutions

Modern funding solutions are designed to offer more flexibility and align closely with the dynamic needs of businesses. They include:

1. Just-in-time (JIT) funding

Provides capital as needed, based on the business’s cash flow requirements, reducing the risk of over-borrowing and minimizing idle capital costs​​.

2. Revenue-based funding

Investors provide capital in exchange for a percentage of the business’s future revenue. This model is often used by companies with predictable recurring revenue.

3. Crowdfunding

Raising small amounts of money from a large number of people, typically via online platforms like Kickstarter or Indiegogo. This method is very popular for startups and creative projects​​.

4. Venture capital

Investment from venture capitalists in exchange for equity. This option is ideal for high-growth potential businesses but involves significant ownership dilution​​.

5. Angel investors

High net worth individuals who provide capital in exchange for ownership equity or convertible debt, often offering mentorship and business advice as well​​.
By understanding these funding solutions, businesses can pick and choose the option that best fits their financial needs and growth strategies.


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Lump sum loans vs. JIT funding: A detailed comparison

In this section, we will explore the key differences between lump sum loans and just-in-time funding across several critical factors – cost efficiency, flexibility and adaptability, and alignment with business goals (growth potential).

1. Cost efficiency

Lump sum loans:

  • Higher costs: Businesses often pay interest on the entire loan amount, even if not all funds are immediately needed. This can lead to higher overall financing costs​​.
  • Fixed payments: The fixed repayment schedule can significantly strain cash flow, particularly during periods of low revenue​. As Dennis Shirshikov, head of growth at GoSummer, puts it: “Lump sum loans also come with several downsides. They can create a financial burden due to the immediate need to repay the principal along with interest, often leading to increased financial stress if the business does not generate sufficient revenue quickly enough.”

Having a large amount of capital on hand might tempt businesses to spend on non-essential items, potentially leading to inefficient use of funds.

Dennis Shirshikov Head of growth, GoSummer

JIT funding:

  • Cost savings: Businesses pay interest only on the funds they use, potentially lowering overall financing costs. “I prefer JIT funding over lump sum loans because it comes at a much lower interest rate,” says Lev Tretyakov, CEO and head of sales at Fortador. “You get the funding exactly when you need it. Assuming we want to restock our cleaning equipment and need a lump sum loan of $50,000, it would mean we borrow a little more than $50,000 to cover the loan application and processing fees. We would need to begin paying interest immediately. With JIT funding, we get the funds and draw them only on a need basis. The interest, therefore, will only be on the amount we have drawn and used, making it a much cheaper option for our eCommerce business.

JIT funding comes at a much lower interest rate. You get the funding exactly when you need it.

Lev Tretyakov CEO and head of sales, Fortador

Efficient use of funds: By aligning funding with cash flow needs, JIT funding helps businesses avoid the cost of idle capital​. Abhi Madan, co-founder & creative director of Amarra: “This combination [of JIT funding and AI financial management tools] not only secures the needed funds but also educates and equips businesses to use those funds most effectively, essentially offering a dual benefit.”

Platforms offering JIT funding, like 8fig, often integrate AI financial management tools, providing deeper insights and forecasts.

Abhi Madan Co-founder and creative director, Amarra

2. Flexibility and adaptability

Lump sum loans:

  • Limited flexibility: Lump sum loans provide a fixed amount of money upfront, which can be beneficial for large, immediate investments – but lacks flexibility. Once the funds are disbursed, businesses must manage the entire amount, regardless of their actual cash flow needs​.
  • Adaptability: These loans are less adaptable to changing business conditions because the repayment schedule and interest rates are fixed.

JIT funding:

  • High flexibility: JIT funding provides capital as needed, which means businesses can draw funds in response to real-time demands. This approach minimizes the risk of over-borrowing and ensures that funds are available when necessary​.

“eCommerce businesses may benefit significantly from opting for just-in-time funding over traditional lump sum loans through optimized cash flow management and reduced financial risk,” says Joseph Denaburg, 4th generation jeweler at Levy’s Fine Jewelry.

Unlike lump sum loans, which provide a large amount of capital upfront, JIT funding enables businesses to draw funds exactly when they need it.

Joseph Denaburg 4th generation jeweler, Levy’s Fine Jewelry
  • Adaptability: JIT funding is highly adaptable to changing business environments, allowing companies to scale up or down based on current needs without the burden of unused capital. Riccardo Ocleppo, co-founder and CEO of both the Open Institute of Technology and Docsity

[JIT funding] supports growth when it’s surging and retracts when things slow down, a kind of ‘smart investing‘ that allows for scalability while promoting sustainability.

Riccardo Ocleppo Founder and CEO, OPIT and Docsity

3. Alignment with business goals

Lump sum loans:

  • Initial boost: Provides a significant upfront capital boost, which can be useful for major investments and expansions​.
  • Limitations: The fixed nature and repayment obligations can limit flexibility and hinder long-term growth if cash flow issues arise, which is more than likely to happen in the ever-changing nature of eCommerce​.

JIT funding:

  • Sustainable growth: As Ozzy Akpek, CEO of Smile Art Design, says: “Just-in-time funding, like a magic money tap, provides funds exactly when needed, keeping businesses nimble.” JIT funding supports sustainable growth, allowing businesses to scale operations without the burden of excessive debt​ weighing over their heads​.

[Just-in-time funding] helps avoid cash flow problems, allows quick reactions to market trends, and ensures funds are used wisely.

Ozzy Akpek CEO, Smile Art Design
  • Scalability: The adaptability of JIT funding means businesses can easily scale up operations in response to new opportunities, driving continuous growth​ – even during times of unexpected changes. According to Sherman Standberry, licensed CPA and managing partner at My CPA Coach: “JIT provides simpler application processes and faster access approval times, thus allowing businesses within fast-moving sectors like eCommerce to quickly get ahold of and deploy funds necessary to seize lucrative market opportunities that would have slipped away if funding is delayed.”

JIT [funding] provides simpler application processes and faster access approval times, thus allowing businesses within fast-moving sectors like eCommerce to quickly get ahold of and deploy funds.

Sherman Standberry Licensed CPA and managing director, My CPA Coach

By considering these factors, it’s clear that JIT funding offers superior flexibility, cost efficiency, and growth potential compared to traditional lump sum loans. This makes it a more effective funding solution for businesses looking to thrive, instead of just surviving, in a dynamic market environment.

Firdaus Syazwani, founder of Dollar Bureau, adds: “During a rapid scale-up of one of my ventures, we leveraged just-in-time funding to synchronize our inventory purchases with sales forecasts and market demands. This not only prevented overstocking but also optimized our cash flow, allowing us to invest more dynamically across the business.”

Traditional funding, with its rigid terms and slower disbursement processes, would have limited our flexibility to respond to market changes with such agility.

Firdaus Syazwani Founder, Dollar Bureau

Conclusion

In this article, we’ve explored the key differences between lump sum loans and just-in-time funding. Traditional lump sum loans, while providing significant upfront capital (which can be extremely tempting), often come with rigid repayment schedules and higher financial risks. Oleg Segal, CEO of DealA:

With lump sum loans, there’s the risk of misallocating funds due to a lack of predictability in business expenses. Just-in-time funding reduces those risks because funds can be received and allocated as needed.

Oleg Segal CEO, DealA

On the other hand, JIT funding offers flexibility, cost efficiency, and better cash flow management by providing funds precisely when needed. Mac Steer, owner and director of Simify, recommends JIT over lump sum funding for eCommerce sellers: “Just-in-time funding matches my cash flow needs more precisely. The discipline of requesting only what I need has made me a leaner, more efficient business owner. For rapidly changing eCommerce companies, I recommend it over lump-sum loans.”

Just-in-time funding matches my cash flow needs more precisely. For rapidly changing eCommerce companies, I recommend it over lump-sum loans.

Mac Steer Owner and director, Simify

This modern, flexible approach to financing aligns closely with business needs, promoting sustainable growth and financial stability.

To explore JIT funding options and see how it can benefit your eCommerce business, consider partnering with 8fig – our tailored funding solutions are designed to meet the unique needs of eCommerce sellers, providing the flexibility and support necessary for sustained growth.

Take the first step towards smarter funding today!


Have article ideas, requests, or collaboration proposals? Reach out to us at editor@8fig.co – we’d love to hear from you.


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